, Seafood를 찾는 사람들
⇒ 확대: 한국에 있는 모든 사람(미식가들), 외국인들까지 확대
②Enhanced Customer Awareness
☞ 특화된 맛과 분위기로 소비자들에게 와 볼만한 곳으로서 확고한 이미지 구축
③Repositioning
☞ 시간대별로 확고한 Target과 Positioning 구축
2. Analysis of Current Marketing Situation
Awareness Display)는 에이전트의 현재 인식 상태에 대한 생동감 있고 사실적인 표현을 제공한다. 이것은 모델의 인터페이스에 대한 그래픽컬한 분야의 전반적인 부분을 나타내는 것으로 디스플레이에서 필요한 부분을 다른 색으로 나타낸다거나 보여지는 스타일을 다양하게 하여서 사용자들이 다양한 인
aware of it, have joined and have attended various international conferences to voice out their demands.
As a result, the group has gained a voice in the mainstream media, including national TV and radio, in Kurdistan and a number of European countries, to profile the situation faced by Kurdish women. Finally, they have seized the opportunities offered by the internet to release voices, showcas
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
awareness of new economic crisis, we are going to compare and contrast Korean economic situation to the case of the
United States and Japan. Then, we are going to suggest possible way of avoiding a double-dip recession in Korea.
2. Recent Situation of The Korean Economy
recently, the economic status of Korea has been recovering slowly and has also shown possibilities to continue.
T
situation in the United States' shoes market.
In terms of marketing goals and objectives, we are aim to raise customers awareness and loyalty to Pro specs. Besides, we are developing a foot health care service, because 75% of US people suffer from the foot health care.
In terms of marketing strategies, we offer coupon strategy which aims to reduce or eliminate the hesitation that consumers fee
aware of the environmental issues, promoting many CSR activities such as GoGreen, which aims at reducing CO2 emissions until 2020. TNT also participates in environmental CSR activities by ways such as being an associate member of the World Food Plan (WFP). UPS is a competitor of FedEx in the environment CSR sector as well. There has been a comparison between UPS and FedEx by a power blogger calle
Situation Analysis
4-1. SWOT analysis
Strength Weakness
* High technical skills
: High quality of fermentation technology.
* Becoming bigger and modernization of the industry.
* Priority of marketing skills, awareness, and preference.
: Only listed enterprise of Rice wine industry.
* Wide distribution channel
- having both wholesale and retail marketing’s network
* Variety of
Appeals to people who has common interests
Advertisers reach to specific market by small amount of budget
The quality of magazines are higher than
any other print media
Long time warrant to exposure the ad to people
consumers
Contact
situation
Newspaper
Pros - Clarified a social classes and regions - Awareness active repetition, they can use the ad over and over
Con
향수 시장 내에서 독자적인 Brand Identity 재고
- user ≠ buyer라는 제품 특성 반영
- Brand Loyalty 강화
- Brand Awareness 확대
“선물 = eSpoir”
- “선물 = eSpoir” 라는 컨셉은 구매자와 실제 사용자가 다르다는 향수의 제품 특성에서 기인하여, 선물좋은 향수는 eSpoir라는 Brand Identity를 소비자에게 각인시킨다.